Brand Guidelines

I produced an original brand for my portfolio website to host all of my creative works in a coherent and professional manner. I investigated essential design principles that allow a memorable visual identity to be formed, such as repetition of a hierarchy of font styles and colours, This also included the preparation of logo variations for different formatting circumstances in promotional material. I considered how my guideline sheet could best communicate these concepts to a client who may be less knowledgeable of these principles, ensuring they adhere to the set standard.